This is my NFL expansion team project from my Senior Project class, where I went down a rabbit hole from researching on the best location to put a new NFL expansion team, the potential team name, and the history behind the location + name, as well as the best mascot to represent such team.
Entire project took weeks, there was over 500+ layers throughout Photoshop, Illustrator and InDesign, many drafts and iterations later and here are my final results..
Deliverables:
Logo Design + Alternative
(Multiple mascot logo for versatility)
Basic Brand Guidelines
Uniform + Helmet Design
(Primary, Secondary, Third)
Stadium + Venue Design
(Outdoor banners + Security fences + Field VFX)
Ticket Stub Design
Player Jersey Swaps
Sports Graphic Posters for Social Media
Merchandise Design
